There is no doubt that one of the most effective ways of engaging in digital marketing is to use email marketing. The core benefits of this are in terms of cost, penetration and measurability. Email campaigns are very cost effective to send out and allows for very detailed and exact tracking and analytics.
Extremely important however is that the actual email content is engaging and interesting and of course, that the email has been sent to a user that has opted in. Key factors to making an email interesting and improving open rates are: Is the content relevant and personalized? Is the content packaged in a way that it is easy to quickly digest and click through if the reader wants more information? Is the email design attractive?
At Mail Blaze, we don’t only provide the engine for sending emails and all the email marketing features; we provide consulting, strategy and best practice guidelines for creating the best possible and most effective email marketing strategy. We are also a South African company, based in sunny Cape Town and thriving Johannesburg and are always only a phone call away should you wish to speak to someone about your email marketing campaign.
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