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We’ve said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ countless times over the past decade, it always makes a solid industry come-back. Each time, bringing with it better tools, greater functionality, bolder [...]

The plain text vs. html email conversation continues! Does one actually convert better than the other? In what cases are plain text better than html? We take a look with this post.

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize the effectiveness of your TSM’s so you can make the most out of them.

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions you can ask yourself to help you identify if you’re really engaging, or if you’re still getting cactus needles in your eyes for your effort.

Incorporating dynamic content goes beyond simply personalizing the basics of your email, such as: Dear Bob Blogs and from: your(real)name@comapanyname.com. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your email.

An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing brand awareness with your leads and arming them with the right information to help them make the right purchasing decision. Are you setting your campaign up to the best of your potential?

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have to deal with and likely on a regular basis.

HTML vs. plain text emails – the saga continues! The truth is though, that each have their fair share of endearing qualities and frustrating pitfalls. We look at some of these in our latest article.

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your email newsletter, there are certainly ways that you can look to incorporate them into your overall marketing strategy, such as by having them linked to the newsletter sign up page on your website.