If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of guidelines to follow if [...]
Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to include, and what sort of visual design you want. Most importantly, you need to ask yourself why you are [...]
If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketing. In essence, email marketing is the sending of promotional messages via email. It’s the oldest digital marketing strategy [...]
We’ve said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ countless times over the past decade, it always makes a solid industry come-back. Each time, bringing with it better tools, greater functionality, bolder [...]
The plain text vs. html email conversation continues! Does one actually convert better than the other? In what cases are plain text better than html? We take a look with this post.
Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize the effectiveness of your TSM’s so you can make the most out of them.
Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions you can ask yourself to help you identify if you’re really engaging, or if you’re still getting cactus needles in your eyes for your effort.
Incorporating dynamic content goes beyond simply personalizing the basics of your email, such as: Dear Bob Blogs and from: your(real)firstname.lastname@example.org. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.
When done correctly, images add to the overall effect of your email, making it more visually appealing, interactive and engaging. We look at 5 of the best ways you can optimize the images in your email.
An effective drip campaign aims to keep your readers informed and aware of your products, which is especially necessary in the beginning stages of an online relationship, when you are establishing brand awareness with your leads and arming them with the right information to help them make the right purchasing decision. Are you setting your campaign up to the best of your potential?
Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have to deal with and likely on a regular basis.
HTML vs. plain text emails – the saga continues! The truth is though, that each have their fair share of endearing qualities and frustrating pitfalls. We look at some of these in our latest article.
QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your email newsletter, there are certainly ways that you can look to incorporate them into your overall marketing strategy, such as by having them linked to the newsletter sign up page on your website.
n short, an email preference centre is much like a membership page on your website that allows your subscribers to manage their subscriptions. After signing up and when they login, they’re given the opportunity to update their profile and also specify what information they’d like to receive from you and how often.
On the back of a global recession competition is stiff and just a click away at the best of times, so the more awareness there is surrounding and supporting your business the better. One of the ways that you can boost your brand is to use (or make better use of) email marketing.
Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It’s a great way to engage your customer slowly, but surely.
The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the ‘winning’ email can be sent to the majority of the remaining subscriber email list.
Tantalizing copy and eye-catching websites and landing pages are just two tactics that can ensure high conversion rates. We look at 5 more ways that you can help to optimize yours.
These days, cleaning up your email list on a regular basis is a good habit for any email marketer to adopt if they want to stay ahead of their game, and certainly the ISP’s.
You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their attention, either in the subject line or in the [...]
Your valued subscribers, you have started to realise, haven’t opened or clicked through your emails in quite a long time. They have essentially become ‘inactive’, much to your horror. Before you start to panic, we look at 6 reasons why this might have happened, which could help to identify what’s gone wrong for you.
Real-time email marketing, intelligent content, time-sensitive messages and video and viral email marketing tactics are all clearly positive signs that email marketing is adapting and developing further going into 2011. We look at these developments in more detail with our latest article.
We have written about subject lines before in one of our previous blog posts “Creating a Winning Subject Line”. With this article we look at good and bad examples of email subject lines and tell you exactly what makes them great examples or ones to avoid.
Building your email list from scratch isn’t as daunting as you think and you’re 100% guaranteed to get you better results than if you were to buy an un-targeted list. We show you 8 easy ways that you can do this for free or for very little money
Getting your email delivered to a subscribers inbox isn’t as easy as it seems. Today, email marketers have to contend with blacklists, spam filters, spam traps, ISP’s and disinterested recipients. We look at 6 easy ways you can help ensure your email reaches it’s target successfully.
When it comes down to it, email deliverability focuses on what allows or prevents your email from landing in your recipients inbox. The three main factors that affect your email deliverability rate are: bounces, spam complaints and spam traps. We look at each of these in detail and tell you how you can effectively avoid them.
Email authentication is a way to prove that an email is not forged and all ISP’s use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and online reputation. We look at the three types of authentication available.
Mobile email marketing is becoming an increasingly popular and profitable marketing tactic, and all stats and figures regarding it’s growth and sustainability point to it’s expansion even more in the coming years. So what does it mean for you?
Viral Emails have the potential to grow and spread incredibly fast and the concept behind them is simple. We look at 7 tips to help you get your viral email campaign up and running and sent out without a hitch.
Are you considering the services of an email marketing expert? They’ll help you optimize any current campaigns you have running and make sure any that you send out in the future are perfectly formatted, great to look at, land in your customers inbox and help you achieve the results you desire.
Promotional email campaigns are a powerful tool and can be used to stimulate demand for your company, encourage your customers to take action, increase website traffic, drive new business and procure new customers. Are you paying enough attention to your promotional emails?
There are a number of metrics you can use to effectively evaluate your email campaign. We look at 6 of the most popular metrics, which if you follow carefully and use the data gathered effectively, will take your campaign from strength to strength.
There is no denying that the integration of email marketing and social media is on the rise – with favourable results. We give you 4 ways that you can do this to your advantage
You’re a small start-up company with high ambitions but a small budget, so how can you go about reaching that large, attentive audience you so desire? It’s simple, use email marketing.
Some of the most effective B2C email marketing best practices include identifying the most opportune time to send messages, aiming to increase customer loyalty, using promotional offers in transactional emails and using surveys to gather data about customers.
With open rates of 47% and click-through rates of 20%, transactional email has transformed into a powerful additional platform from which to market your company and create brand awareness. We look at 14 best practices you can follow to optimize your transactional emails.
B2B Marketing is the practice of facilitating the sale of a product or service to other companies or organizations that in turn resell them; use them as components in products or services that they offer, or use them to support their operations – thanks Wiki. As with most marketing drives, the purpose of B2B marketing [...]
You’ve worked hard to create a beautiful looking campaign that deserves to get opened by your subscribers. Don’t stop there though – we’ve outlined 5 ways that you can optimize your campaign to ensure that it lands in the inbox and not in the spam folder.
Video Email Marketing, though still in its infancy in terms of solutions available, is gaining increasing popularity amongst marketers and subscribers alike. We look at some of the reasons for this and give you the facts and figures to make your own conclusions about it.
Many people talk about ‘best practices’ and how important they are in email marketing, others choose to ignore them entirely and some go so far as to say that best practices have become obsolete and are no longer relevant.
A landing page or squeeze page is, in marketing terms, a specialized page that visitors are directed to once they’ve clicked on a link. This usually comes from an outside source such as a PPC ad but could also come from a banner or link that you have included in your email marketing campaign. The [...]
In our previous post we wrote about how important it is to keep your content relevant, but we know it’s not always easy to continuously come up with fresh and interesting ideas for your campaigns. So, what we’ve done for you is put together a few ideas (especially helpful if you are an email marketing [...]
Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% of people surveyed will unsubscribe if content is not interesting. It certainly isn’t a stat you want to hear but definitely [...]
You have 2 seconds and less than 50 characters to grab your reader’s attention with the subject line of your email marketing campaign, so it is absolutely vital that you optimise this space. You might be tempted to go for CAPS, exclamation marks and cheesy phrases but contrary to popular belief this is the complete [...]
Opt-in marketing, also known as permission based marketing, is centred on obtaining a customer’s explicit consent to receive information/newsletters/special offers or promotions from a company. This is usually achieved by having a ‘sign up here’ link on your website. It is now law to have an official opt-in list, which isn’t as daunting as it [...]
There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to forget, and this goes for seasoned email campaigners and newbies alike, are the common mistakes that are all too often made [...]
So, you have taken the first step and realised that an email marketing campaign is one of the best e-marketing tactics you can use to promote your company and product. What now? Before you start putting your campaign together there are a number of questions you need to ask yourself to help you ascertain exactly [...]
Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. At its core, it is focused on developing and maintaining long-term relationships with customers and used effectively, it has been shown to deliver one of the highest ROI (returns on investment) of any e-marketing [...]
We are proud to announce the launch of the all new Mail Blaze email marketing solution. The system has been developed to give you, our valued customers, a platform to create and send emails with the greatest of ease. We pride ourselves on delivering a high quality service at an extremely reasonable rate. From the [...]
It’s all very well putting together an email campaign and sending it to all your clients, but remember most of your clients get hundreds of emails every month. They have to be selective with the emails they read otherwise they’re not going to be able to do anything else with their day. Here are 3 [...]