Blog - Archive for October, 2010

We are proud to announce the launch of the all new Mail Blaze email marketing solution. The system has been developed to give you, our valued customers, a platform to create and send emails with the greatest of ease.

We pride ourselves on delivering a high quality service at an extremely reasonable rate. From the simple setup, send and track functionality to the more complex A/B split campaign, image embedding and advanced triggers, Mail Blaze has something for every user.

We are currently working on training videos that will assist you with every facet of the Mail Blaze system. In the meantime if you have any queries please contact us via the support section of the site. We are eager to get you started and utilizing the marketing power of Mail Blaze.

It’s all very well putting together an email campaign and sending it to all your clients, but remember most of your clients get hundreds of emails every month. They have to be selective with the emails they read otherwise they’re not going to be able to do anything else with their day.

Here are 3 steps to ensure that the campaigns you’re putting together are going to be viewed by your subscribers.

1. Ask before receiving – you need to ask their permission before you can receive their business. There is nothing more damaging for your brand than sending marketing material or even newsletters onto a client who hasn’t willingly agreed to receiving content from you.

So how do you get their consent? There are different methods of doing this. The best is to provide a form on your website where they can sign up or opt-in to receiving campaigns.

It’s by no means a quick process, but you’ll find if you provide good quality newsletters and truly valuable content people will look forward to receiving your campaign. If they feel as though it’s on their terms they will also be more likely to forward your emails onto friends and family. A naturally grown list is a healthy list.

2. Respect your subscribers – respect their time, their interests and their intelligence. Make sure your emails are not filled with waffle about how your board meeting went and how your company acquired a new coffee machine. Determine what your clients are interested in, give them something intriguing to read (think: if my client reads this is he going to want to tell his friends about it?) and make sure it’s covered in the first paragraph of your campaign.

Quality content is everything. If you’re selling a service or product make sure your content stands out from the rest. Sell yourself on quality rather than quantity and/or price.

3. Don’t corner a wounded animal – provide your clients with an easy way out. In other words don’t make it excessively difficult for your client to unsubscribe. If they don’t want to read your newsletter, and they can’t stop receiving them this can be very detrimental to your brand.