Email Marketing Features

The information below highlights some of Mail Blaze's key features. You can use the table of contents below to quickly navigate to the feature of your choice.

Table of contents

List management
Campaign management

Message sending
Reporting

General

List management

List building - easy to implement web form allowing your web followers to subscribe to your dynamic list.
Subscriber list management - enables you to create multiple manageable email lists with custom input fields. You can import subscribers from a file, copy and paste them, or even manually insert them.
Subscriber list statistics - You can view information relating to your lists such as link click activity, email open activity, highest click day, highest open days, etc.
Intelligent subscriber importing - duplicate and incorrectly formatted emails are removed.
Synchronization - Scheduled synchronization with your very own MySQL database.
Auto responders - trigger a response to a subscriber's action. For example, you could set up an auto response thank you message that gets sent to any subscriber that forwards your email to a friend.
Segmentation - You can divide a list into manageable segments. The list can be segmented by criteria such as ID, email address, bounce type, status, etc.

Campaign management

List selection - Select which list or segmentation you want to send your campaign to.
Embed Google Analytics - Set domains to track emails through google analytics.
RSS - Publish your campaign via RSS feeds
A/B Split campaigns - Create and send different versions of your email to different recipients. Based on your criteria, Mail Blaze will determine which email is more effective.
Email and newsletter creation - Choose from one of our prebuilt templates or upload your own custom HTML email. Enter your email campaign text through our easy to use wysiwyg editor. Preview and send out a test email for review.
HTML and plain text messages - Create a HTML (image and text) based email along with a plain text email to ensure all recipients receive your campaign.
Email personalization - dynamically merge list information into your email or newsletter. Personalize every email to give your campaign a more professional feel.
Pre-built templates - choose from a number of our pre-built email templates. All you need to do is insert your copy and you're good to go.
Spam check - quickly check your email with our online real-time spam checker. Make sure your email reaches its destination without getting caught in any spam filters.
Embedding images - Subscribers can now view your campaigns the way they were intended to be seen. With image embedding, subscribers will no longer need to download the images to gain the full effect of your email campaign.
Attachments - attach any document or picture to your email. Mail Blaze is one of the few solutions to offer this service.

Message sending

Message Scheduling - With Mail Blaze you have the option to deliver immediately, deliver at a given time or deliver your email repeatedly.
High deliverability - Mail Blaze prides itself on ensuring that your emails are delivered.
Pause and resume sending - You have the ability to pause and resume sending of an email campaign at any stage of the delivery process.

Reporting

Open tracking and reporting - Mail Blaze tracks and generates a detailed exportable report of the subscribers that opened the campaign email.
Link click tracking and reporting - Mail Blaze tracks and generates a detailed exportable report of the subscribers that clicked any of the hyperlinks within the campaign email.
Forward-to-friend tracking and reporting - Mail Blaze tracks and generates a detailed exportable report of the subscribers that forwarded the campaign email to a friend.
Bounce handling and reporting - Mail Blaze tracks and generates a detailed report of all the email addresses that soft or hard bounced.

General

Web based access - Mail Blaze is a web-based service, which means it is accessible from anywhere at any time. All you need is your username and password.

Features of the Mail Blaze Email Marketing Solution

Mail Blaze has advanced email marketing features that help business send effective email campaigns. The core features of Mail Blaze include list management, advanced subscriber segmentation and mail merge facilities. The email builder also lets a user upload their own HTML or modify email templates via the user friendly email template editor, where no knowledge of HTML is required.

Email Marketing Features

Features of the Mail Blaze Email Marketing Solution

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